The Golden Rules of Makeup When You're Older by Tricia Cusden at Look Fabulous Forever!
I started Look Fabulous Forever in 2013 because I was frustrated by how hard it was to find makeup that worked on my 65 year old face. So here are my “golden rules” to help you look as fabulous as possible!
1. If you want to look instantly better, then do everything you can to even out the irregularities in skin tone. I chose our Base because it pulls off the very difficult trick of covering all the problem areas whilst looking light and fresh.
2. Older faces are colourless. They lose something called 'the luminance of contrast' which makes eyes, cheeks and lips become pale and faded. Add colour and definition to bring out the eyes, brows, cheeks and lips.
3. Think of older faces as having a surface rather like blotting paper. It’s more absorbent than younger skin and thirstier, bumpier and less smooth. That’s why lipstick feathers and bleeds at the edges of the lips and why it’s so hard to draw a clean eye line. Use face, eye and lip primers to combat these problems brilliantly.
4. Many women tell me they have drawers full of makeup which doesn't work for them. The solution is to find out once and for all whether you have a blue or yellow undertone to the skin. I chose the colours for our lip, cheek and eye makeup so that they would compliment each other depending on whether skin is cool or warm toned.
5. Older eyebrows are either thin, faded and virtually non-existent or wild, wiry, bushy and shapeless. Tame eyebrows by having them professionally shaped, then groom with a spiral brush and finish with Brow Shape which has a very fine brush and you apply the liquid paint as if creating individual brow hairs.
6. Ageing brings lots of changes to the eye area, however there is much you can do to improve the look of the eyes with eye makeup. Remember that dark colours make things recede and light colours bring everything forward - so put light colours onto the eyelids and use darker eye shadows into socket lines and to enhance the lash line.
7. And my final golden rule is - there are no rules! I think we have earned the right to do what we want when we are older, however I live by the maxim "older women need makeup more than younger women but they don't need more makeup!"